Ask who else they know
Ask "Who else do you know who might also want this?" instead of "Do you know anybody?"
Referrals playbook
Your best customers are already sending you referrals. You just aren't asking.
They buy more, stay longer, and refer again. Most owners forget to ask. These plays, from Alex Hormozi, are the moments, the words, and the follow-up.
Ideas from Alex Hormozi, in If You Build a Referral Play, Plan the Value and Follow-Up. Not original to this company.
The point
01
They buy more
02
They stay longer
03
They refer more people
Referrals are your best customers. They buy more, stay longer, and refer more people. Most owners just forget to ask, so ask at set moments, give people a reason, and follow up fast.
The plays
Each time starts the video at that moment.
Say it in every ad
Say "bring a friend" in every ad and post.
Trade the discount
If someone asks for a discount, trade it for 3 friends or a bigger bonus.
Show them how to get it free
Right after the sale, ask "Do you want to know how to get this for free?" Then pay them for each friend who buys.
Text the result right then
At the moment they get a result, take a photo on their phone and text it to a friend right then.
Hold a quarterly event
Hold a customer event every quarter. Send a handwritten invite that says friends can come.
Sell holiday gift cards
At the holidays, sell gift cards for friends at 90% off, limit 2 per customer, good for 30 days.
Book the follow-up
Book follow-ups soon, like Monday, and don't sell at the event.
Mistakes to avoid
- Asking yes-or-no questions.
- Skipping the ask because you're scared of losing the sale.
- Giving discounts for nothing.
Slide deck
Take the plays with you.
A landscape deck, one idea per slide. Answer a few questions and the download starts.